MTV
Cover'of'the'Month
Every great artist started playing someone else’s song.
Working in collaboration with B-reel, we created MTV Cover of the Month, a user-generated global music campaign that invites fans to make their own versions of great songs and showcase their musical talent on TV.
For this project a trophy was designed including also animated graphics, social media assets, website, keyarts and broadcast idents.
CREDITS:
VP Creative: Sean Saylor – VP Marketing: Tanya Leedekerken – Creative Director: Maxi Borrego / Nacho Gil – Director Digital Marketing Strategy: Mikael Fröberg –
Operations & Production Director: Josefina Marfil –Design Lead: Charlx Alemañy – Art Director / Designer Carlos Mendez / Nacho Varone –
Production Company: B-reel
