Power to the people.
MTV International launched a new rebrand, not focusing on the way the channel looks, but on the way the brand behaves and how it relates to our audience completely. We moved from “I WANT MY MTV” to “I AM MY MTV”; giving our audience control of the channel in order to create their own interpretation of the brand.
Durig this project keyarts, logos, animated graphics, social media, digital and broadcast elements were designed and enviosioned.
VP Creative: Sean Saylor – VP Marketing: Tanya Leedekerken – Creative Director: Nacho Gil – Creative Lead: Maxi Borrego – Designer: Nacho Varone – Director Digital Marketing Strategy: Mikael Fröberg – Production & Operation Director: Josefina Marfil – Lead Producer: Delfina Chiesa – Editors Supervisor: Martin Rocha