A rebrand based on emotions.
In this new rebrand we went deep in the research of human emotions. In every platform were MTV lives a series of invaders, logos, backgrounds and idents with changing moods will guide you through Mood Swing. Come in and see.
We connected short form content, idents, editorial posts and brand key elements by creating a colorful palette of emotions that ties all of them. Just as teens experience different states during the day, in Mood Swing our logo might be excited (orange), a background might be sad (blue) and typographies afraid (dark). Every single asset in this design phase has a range of emotions expressed by a specific color.
VP Creative: Sean Saylor – Brand Creative Director: Maxi Borrego – Operations & Production Director: Delfina Chiesa – Creative Lead: Fran Casais – Design Lead: Charlx Alemañy – Creative Team: Carlos Mendez, Sol Astolfi – Design Team: Nacho Varone, Mili Fiuza – Producer: Camila Gonzalez Navedo
Production Company: Pandora – Director: Leo Adeff – Executive Producer: Merlí Freixas – Producer: Adría Pautiví
Builders Club – Device – Randy Cano – Antoni Tudisco – DIA Studio – Fede Maksimiuk