15 seconds of joy.
While at MTV World Creative Studio for both "I am my MTV" and "MTV Swing" rebrands I was part of the research and curation of motion artists for the MTV Idents of the channel worldwide. Always searching for emergent, weird, unique, undefinable artists for showcase 15 seconds of their art.
Here a few of the these idents.
The next idents were thought by each artist to express an emotion and so the color palettes are a big part of the concept and executtion.